Advertorials

khhadvert

Like many freelancers, I write marketing materials such as press releases, as well as feature articles. Here’s an advertorial I wrote several years ago for the Asian edition of TIME magazine; it was part of Kaohsiung’s campaign to raise its international profile ahead of the 2009 World Games. This was a pleasantly straightforward and very well-paid piece of work. Writing an advertorial isn’t very different to writing a standard feature, except one accentuates the positive, and edits out anything remotely negatively. Being very familiar with and liking Kaohsiung made this particular job even easier.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s